We’re Not Your Typical
Tech Company.
Who We Are.
Sentinel is a small, scrappy band of insurgents fighting to transform private aviation — for the operators who provide it, and the travelers fortunate enough to enjoy it.
We don’t have a sprawling corporate campus. We don’t have a massive sales force. We don’t have a venture-backed war chest or a Fortune 500 pedigree. What we have is a deep, personal understanding of the problem we’re solving — because we lived it ourselves — and the technology, the team and the determination to fix it for good.
This is who we are.
Our Mission.
To give every serious operator the sales operation they need — and make flying private better for everyone fortunate enough to do it.
How We Got Here.
In 2015, an F-16 pilot and MIT Sloan MBA was running his own Part 135 charter operation and growing increasingly frustrated with a problem that made no sense to him.
Private aviation is one of the most exclusive luxury goods in the world. The clients are among the wealthiest people on earth. The aircraft are extraordinary machines. The experience, when done right, is unlike anything else money can buy.
And yet the operators providing that experience were grinding through manual processes, legacy technology and razor thin margins — barely scraping by on a product that should have been enormously profitable.
“There has to be a better way,” he said. “This is ridiculous.”
So he went looking for one — and found the right partner to build it.
That partner had spent his career building technology for the luxury experience economy. Long before vacation rentals became a household concept, he was writing the code that let people discover, book and pay for extraordinary experiences online. He understood one thing above all else: when you’re serving ultra-high-net-worth clients, the technology has to disappear into the background so your people can concentrate entirely on the customer — not the grind.
Together they built Sentinel’s core platform and began testing it in their own Part 135 operation in 2018. They weren’t building a product to sell. They were building a solution to a problem they felt every single day.
By the end of 2019 the results were undeniable. Their operation had achieved the highest jet utilization rate in the United States — surpassing the industry’s leading fractional provider. On a floating fleet of two light jets, competing against operators with hundreds of aircraft and thousands of employees.
The proof of concept was complete.
Sentinel was ready for the world.
The Team.
Sentinel was built by people who have been on both sides of every transaction in private aviation.
The founding team includes a Fighter Pilot and Sloan MBA who owned and operated a Part 135 charter company and knows what it feels like to watch margins disappear. A technology veteran who was building the future of online commerce before most people had email — and who understands that great technology serves people, not the other way around. A former Division 1 athlete who learned early that championships aren’t won by individuals — they’re won by teams with the right system and the will to outwork everyone in the room. And a former executive from one of the industry’s leading brokerages, who watched Sentinel’s results from the brokering side for years before deciding he wanted to be part of building it.
We’ve since added team members from across the globe and across industries. What they all have in common isn’t a resume or a pedigree. It’s a willingness to learn fast, challenge everything, and compete hard every single day.
How We Work.
Learn Fast. Break Glass. Kick Ass.
That’s not a poster on the wall. It’s how we actually operate.
Learn Fast means we don’t wait for permission to figure things out. When the market changes, we change faster. When something isn’t working, we say so and fix it. When someone on the team has a question — whether it’s about charter pricing, revenue management, or what they’re studying in business school — the answer is never more than a few steps away.
Break Glass means we don’t accept “that’s how it’s always been done” as a reason to keep doing it. Private aviation has been running on legacy processes and legacy thinking for decades. We broke that glass in our own operation first — and proved a better way was possible before we ever asked anyone else to follow us.
Kick Ass means we show up every single day to outwork, outthink and outperform — for our operators, for their clients, and for each other. This is a competitive business and we play to win.
One of our most effective sales team members was bagging groceries when we hired him. He sold his first charter trip in his first week. Now he’s pursuing his MBA — and when he has questions about what he’s learning, he brings them to the brain trust sitting in the same office.
That’s the culture. That’s who we are.
What We’ve Built.
Sentinel’s sales team is 2.5 people. That’s not a typo.
Two and a half teammates are generating quote volumes and booking results that would require a sales team ten to a hundred times larger using legacy approaches and legacy technology. That’s not an estimate — it’s what the data shows.
That’s what happens when you combine the right technology with the right people and the right process. That’s what Sentinel brings to every operator we work with — not a bigger team, but a better one.