Skip to content
ACCELERATE

Our Story

Why We Created Sentinel

It is too difficult to book a private jet

Built By Operators.
For Operators.

We didn’t set out to build a software company. Sentinel was born from the inside — from the heart of the charter business — by operators who knew firsthand how broken the sales process had become.

We watched great teams lose out on great trips. Not because of safety or service, but because they were slow to quote, hard to reach, or buried in spreadsheets. The sales cycle had become a bottleneck. And in today’s on-demand world, slow equals invisible.

So we made it our mission to fix it.

Sentinel - Section Web Graphic (500 x 350 px)
Sentinel - Tool Web Banner

From Friction to Flow

Most operators today rely on outdated quoting tools, slow response times, and siloed data. That creates friction, delays, and missed revenue.

SENTINEL CHANGES THAT.

We connect you directly to demand, automate the quoting process, and match trips to your real-time availability and pricing — instantly. That means your team moves faster, wins more trips, and does it without the overhead of hiring and training more staff.

With Sentinel you gain a high-performance extension of your team, focused on your growth. The tools we build aren't just for our team - they're for yours, too. We use them together to drive results like the following:

  • Quote in seconds, not hours

  • Convert more leads with faster response times and accurate pricing

  • Track payments and trips in a single platform

  • Fill your schedule, not just your inbox

Less friction. More bookings. And a partner who’s as invested in your growth as you are. That’s Sentinel.

Sentinel - Web Banner Growth

Where We Are Going

Sentinel isn’t just keeping up with the future of private aviation — we’re building it.

Our vision is to become the operating system for modern charter sales — a connected, intelligent platform that powers everything from quoting to payments to performance analytics. We’re moving beyond basic automation and building real-time decision engines that help operators win more trips, optimize revenue, and reduce operational drag.

Where we're going next:

1. Real-Time Inventory + Dynamic Pricing

We’re integrating with more schedulers and fleet management tools to sync aircraft availability, position, and pricing — in real time. No more back-and-forth or manual quote updates.

2. Smart Quote Routing

We’re building AI-powered systems that match quote requests to your most bookable opportunities — factoring in aircraft availability, fleet positioning, empty legs, customer preferences, and margin potential.

3. End-to-End Sales Automation

From lead to booked trip to payment, Sentinel is removing the manual steps. We’re streamlining workflows, reducing handoffs, and helping small teams sell like large ones — without the overhead.

4. Performance Intelligence

Beyond quoting, we're giving operators the analytics they need to price smarter, identify bottlenecks, track team performance, and uncover hidden revenue across their charter operation.

5. Operator Network Effects

The more operators who join Sentinel, the stronger the ecosystem becomes. We’re enabling data-driven collaboration across the network to reduce deadhead, increase aircraft utilization, and create collective leverage.

Bottom line: Sentinel is going from a quoting tool…
…to your sales engine.
…to your revenue optimizer.
…to your competitive edge.

Interested? Become a partner.